In Vietnam, there are about 62 million people on social media. That’s 60 per cent of the population of the world.

The social media habits of Vietnam are specific. The nation also has a WeChat-like app of its own, called Zalo.

It is not difficult to break into the social zeitgeist, you just need to know what’s new, what’s not, and how to smash out “on trend” content every now and again.

Watching video to learn more